1) The graphics are good. Not stellar. Not as good as Rift (especially not the character animation), but it's good. I'd say it's on a par with SWtoR, in this respect. But it does look very good.
2) So long as I've stayed in the Norn starting area, which is all I've done excepting one four or five minute period, I get the sort of "high seriousness" I'm looking for in a game. I don't know, of course, what the remainder of the game is like. I wouldn't expect it to be much different, but, then again, when I strayed east out of the Shiverwood Peaks, I encountered some bullshit silliness called "Meatoberfest." I encountered it immediately, and headed back to Shiverwood. I haven't left since.
3) I've been impressed that almost all the players I see in Hoelbrak (the main Norn village) have actually gone to the trouble to use genuinely Nordic names. I thought I was going overboard with Saga Millasdóttir, but, no. Oodles of well-researched names, which add a great deal of verisimilitude. I've only spotted a handful of silly "no-name" names, the worst of which has been Bipolar Barbie.
4) The Norn clearly have a well thought-out culture, even if it can get a tad buffoonish at times.
5) I'm enjoying the way that players can team up for a battle, without formally teaming up. Everyone just comes together and fight a common foe, and, on a related note...
6)...I very much like that there are not the usual two factions, pitted against one another.
7) I've already talked about biodiversity and believable ecosystems, which has only gotten better.
8) The world seems big. Not world sized, mind you. But big. After Rhode Island...I mean Telara...this is especially appreciated.
9) You can start a guild without having the solicit signatures from stranger or having a lot of friends ingame. It only takes one player to start a guild.
10: No subscription fees.
That's enough pros for now. I'm going to save the cons for a "Part II," as the are far more of them.
Pining For An Actual, Factual, RL Life,