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Green-Eyed Monster

Another eight hours last night, after a nap late yesterday. And I do feel better. Today, I'll ease myself back into work.

Yesterday was so wonderfully humdrum that there's really no way to make an entry out of it.

Thanks to Chris Walsh (chris_walsh) who wrote to let me know that the US Army is dropping the whole silly "Army of One" thing. Now maybe people will stop hearing a cryptofascist subtext in "Species of One." To quote the latimes.com:

In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan — "An Army of One" — with one it hopes will pack more punch: "Army Strong."

Personally, I think "Army: Die, Die, Die" would attract more recruits.

I snurched this quiz from setsuled, 'cause that's just the sort of nixar I am:

Your Envy Quotient: 78%

You are quite the jealous person, even if you don't know it.
And the true bummer is: you're too envious to really appreciate what you have going on.
Just remember, no one has the perfect life. So love the one you have!

Comments

( 17 comments — Have your say! )
oneirophrenia
Oct. 10th, 2006 04:35 pm (UTC)
ARMY STRONG!

TANK SMASH!

RAAAARRRRRR!

What the fuck...is this a recruiting drive aimed at Marvel superheroes with extreme anger-management problems and mental retardation?
stsisyphus
Oct. 10th, 2006 04:43 pm (UTC)
Holy crap I nearly choked on my cocoa. But this was totally what I was thinking when I read that "slogan".

If I were the Army, I would have fired the marketing firm that came up with this. Then again, the demographic of "recruiting-age Americans" probably presupposes that you'd need to use monosyllables. I don't know if this says more about the deplorable state of our armed forces, or about the kids they are trying to recruit. Even dropping an "equals" sign between the two terms would have helped, but might have suggested that there was some kind of educational requirement.
oneirophrenia
Oct. 10th, 2006 04:49 pm (UTC)
That's prettymuch my exact take on the slogan as well. If they really want to appeal to the lowest demographic, they might as well just use little pictograms or drawings: a doodle of a guy in a red-white-and-blue helmet shooting a turbaned guy off a camel.

As an English teacher, I find it semantically questionable that they didn't just put an "equal" sign in between the two words as you noted--at least then the meaning would've been a great deal clearer!
stsisyphus
Oct. 10th, 2006 05:12 pm (UTC)
Actually, if they were going to plumb popular culture, they should have used Grimlock from the Transformers ("ME GRIMLOCK, ARMY OF ONE!!") - particularly so they could tie into Michael Bay's 2007 adaptation. The military-industrial complex is so tired, why not just skip to the lucrative military-entertainment complex?

Or even better, since kids these days don't understand references to Hitler or Nazi Germany, the DoD could just position Megatron as the key boogeyman of the War on Terror. Army: Die for Energon, sucker!

Personally, I think "Army: Die, Die, Die" would attract more recruits.

I think that implicit fact is why they can't get recruits.
edwarddain
Oct. 10th, 2006 05:38 pm (UTC)
Not so much, they just reported meeting their 2006 recruiting goals IIRC.
stsisyphus
Oct. 10th, 2006 06:14 pm (UTC)
Not so much, they just reported meeting their 2006 recruiting goals IIRC

Since the link has expired and the LA Times wants me register to view the article, I can't quote from where it states that they lowered the acceptable aptitude scores. Combined with prior postings I've seen that they are sending soldiers back into service although they had been previously judged mentally or psychologically unfit, I'm not too surprised that they did.
edwarddain
Oct. 10th, 2006 06:31 pm (UTC)
Yeah, I'd be interested to see some sort of comparison with requirements from the 70's and earlier. In the 80's and 90's standards were raised due to the focus on the hi-tech armed forces with complicated gizmos. Now that we have another meat-grinder, it's amazing how the need for warm bodies trumps the need for brains.
chris_walsh
Oct. 10th, 2006 05:31 pm (UTC)
And you know, since I heard the slogan spoken on the radio and didn't read it at first, my inner editor kicked in and assumed it was "Army: Strong." THAT'S what made sense to me.

But make slogans punchy: that's the first commandment of advertising. (The "Got Milk?" campaign slogan was first going to be "Got Enough Milk?") Punchiness: it's why companies like to have three-note jingles ("By Men-nen!"). Hook 'em!
oneirophrenia
Oct. 10th, 2006 07:17 pm (UTC)
Considering that I also work in a newspaper's ad department, my second thought of that slogan was: "Uhhh...that's about as catchy as a brain tumor." Mind you, when spoken, "Army: Strong" (with implied colon--I thought that's what it was when I first heard it as well) sounds a lot better than "Join and Die" or "See the world and kill people!"...but I still like the New Traditionalist Army recruiting slogan better than any others (mainly because Devo invented it):

IT'S NOT FOR ME!

(From the song "Beautiful World", in case you're wondering.)
nykolus
Oct. 10th, 2006 04:58 pm (UTC)
Speaking of Marvel, all I could think of was 'hulk smash!'

And, apparently i'm at 9% envy. hmm... better than I would've guessed. i thought i were a more jealous sort.
kraorh
Oct. 10th, 2006 05:03 pm (UTC)
In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan — "An Army of One" — with one it hopes will pack more punch: "Army Strong."

Personally, I think "Army: Die, Die, Die" would attract more recruits.


I don't know if you were trying to be funny, but let me assure you, you were not. It may be because I know people who've served, and one guy who may have to go back to Iraq in the near future. But this was offensive. There's so much that can be said that's critical of the war, or even the military, and in ways that are humorous. This was not one of them.
robyn_ma
Oct. 10th, 2006 05:18 pm (UTC)
Army: Killing and Torturing Non-White Men, Women and Children And Getting Away With It Since Day One

...nah, not snappy enough...
edwarddain
Oct. 10th, 2006 05:36 pm (UTC)
Too bad the Marines already have the catchy slogan of, "Let me see your killing face!"

(At least I think that's from a Marine move, Full Metal Jacket IIRC)

Can you imagine the ad campaign? With R. Lee Ermey bellowing?
unknownbinaries
Oct. 10th, 2006 11:21 pm (UTC)
Am I the only one who thinks 'Army Strong.' is right up there with 'Hulk SMASH!' ?
mistressmousey
Oct. 11th, 2006 03:16 am (UTC)
My husband would like to see your "Army: Die, Die, Die" and raise you a "US Army PWNS Joo!"

Both of you nearly had me falling out of my chair laughing. :)
gothicinformer
Oct. 11th, 2006 09:39 am (UTC)
Danzig & the U.S. Army
You seem relaxed. Your Army quote reminded me of the old Danzig tune, "Die Die Die my Darling".

Joining the American Army is a kind of death wish...very clever.

Cheers
reverendcrofoot
Oct. 11th, 2006 01:15 pm (UTC)
Isn't an 'Army of One' a terrorist?
( 17 comments — Have your say! )